The 5 Biggest Website Maintenance Mistakes That Business Owners Make

May 1, 2021

in Small Business, Website Maintenance, WordPress

In today’s ever-evolving digital world, your website is your key to success. It’s a representation of who you are and what you do, bringing forth the best of what you have to offer to your audience. However, nothing lasts forever. Despite having a meticulously created website, it’s inevitable that, with time, your website will need maintenance. Mistakes that could have been avoided could now be a costly decision, taking you off course and causing your company to spiral out of control.

Below, we have compiled a list of the five biggest website maintenance mistakes that business owners make. Not only do these mistakes damage your website, but they also take a toll on your brand and the work you’ve put into it. To assist you in your endless endeavour to make your website the best it can be, we’re giving you a list of the five biggest website maintenance mistakes to avoid!

Table of Contents

1. Doing Nothing
2. Relying on Hosting for Website Backups
3. No Disaster Recovery Plan
4. Trying to Do Everything Themselves
5. Lacking Expertise
Get Peace of Mind with WeBrand Website Care Plan

1. Doing Nothing

Somewhere deep inside, business owners know that doing nothing isn’t a good idea. After all, every second they aren’t online is a potential visitor/traffic lost. But sometimes, the overwhelming size of the task presents itself in a way that makes it more daunting than it actually is. They often fail to realize that small, manageable changes made every so often can go a long way toward building a better website.

Further, not realizing the importance of the ‘Website Care Plan‘ that is included in the monthly cost of the service is clearly the biggest mistake business owners make. In order to avoid losing out on potential customers and keeping your website at peak performance, it’s critical that you always have a ‘Care Plan’ in place.

A ‘Care Plan’ is a set of maintenance tasks that are usually implemented on a monthly basis for the maintenance of your website. This means that you’ll never be caught off guard by a technical glitch. Instead, you’ll be able to get in touch with your developer to find a solution before your website goes down.

2. Relying on Hosting for Website Backups

Your hosting company is a critical partner in the success of your website. They make sure that it stays online and runs smoothly and that it’s backed up in case of an emergency.

But don’t rely on them for backups and updates. Often your hosting company will create and store your site’s backups on the same server as your site. If your server goes down, or if some unfortunate accident happened, your backups could be gone as well. To avoid this problem, make sure that you keep an off-site backup of your site, along with some online backups on market-proven cloud storage services, including Google Drive, Dropbox, and Amazon S3.

3. No Disaster Recovery Plan

Disaster recovery is a vital component of site maintenance. When an emergency occurs, such as malware or a hacker attack, the “disaster” can be devastating for a business if there’s no plan in place.

A key aspect of planning for disasters is having an emergency backup plan. This enables your business to continue operating even in the event of emergencies, allowing you to restore or rebuild from the last backup. While you may assume that business websites don’t experience downtime frequently enough to require downtime plans, this could leave businesses vulnerable during a real outage and unable to receive online orders.

4. Trying to Do Everything Themselves

Business owners who try to do their own regular website maintenance often find themselves caught up with hundreds of technical details that they need to know. By the time they know how to do it, it’s almost too late to make the needed changes.

In addition, sometimes, these technical details are beyond their scope of expertise. So why would you try to do something that takes too much time and effort? It’s much more efficient to leave it to the experts and focus on running your business.

The maintenance of your website is much more than being able to update text and images. It also requires technical know-how, which includes a wide range of tasks like dealing with server issues, making and removing updates, editing configuration files, as well as a slew of other technical tasks. The most convenient way to handle these tasks is to hire a team of experts to do it for you.

5. Lacking Expertise

The biggest website maintenance mistakes that business owners make have nothing to do with technology. It’s a lack of experience and knowledge when it comes to managing the content and structure of a website. If you don’t have the knowledge to maintain your website, you can easily fall prey to a website redesign project that costs thousands of dollars without receiving any value.

It’s important to note that your website isn’t just a static billboard. It’s a living, breathing, evolving piece of your company that needs to be maintained in order to reflect your new brand and future goals. If you don’t have the expertise to maintain your website, you should consider hiring a website maintenance expert to handle it for you.

Get Peace of Mind with WeBrand Website Care Plan

Your journey towards success has just begun, and you deserve to enjoy it without worrying about your website. You’re looking for a partner to ensure that your website is giving your business the best chance at success. We are excited to be your partner!

We are the website experts, and we’re here to make sure that you are always online, providing the best service to your customers. To maintain your website healthily and efficiently, we offer a personalized Care Plan. It is a monthly website maintenance package that includes everything from off-site backups to security updates, security scans, database optimization to malware clean-up, and so much more.

We understand that each website is different, so we offer three plan options that best suit your needs. To better understand our plans, contact our experts and experience the peace of mind that comes with our care plan for your website.