The very first SEO Steps for a new website

July 14, 2017

in SEO, Small Business, Web Hosting

When you’ve decided to start a new business, you’ve had a great new idea for your business, got your domain registered and have started to develop your website. What will you do to make it easy for search engines such as Google to easily find your website and rank it?

When you start with SEO’s it can prove to be a really slow process and might not show any fast effects, but when you start a new website, the first choices you make can deeply affect the website’s eligibility to be ranked in Google’s search according to its major keywords and all this can help you vastly with increasing the traffic on your site and growing your business. Here are some SEO steps for new website that you need to follow to make sure your site has what search engines are looking for.

Perform Keyword Research

You should look for popular keywords suitable for your website even before you start the development of your website. Your keywords will determine what your website should be ranked for. Your keywords shouldn’t be just keywords that are popular in searches but they should also represent your business. You could use keywords all over your website – your page content, titles, tags, etc. But be careful to not use a bit too many keywords, it should seem natural. Google is smart enough to detect keyword stuffing which might lead to your website being penalised in rankings.

Page load Speed

Whether it’s Google or any other search engine, the page loading speed will have an effect on the ranking of your website. You’re not likely to have much traffic if your web pages take even an extra few seconds to load. This factor will decrease the traffic on your website and increase your bounce rate, this all will damage your SEO ranking.

You can improve your page load speed by opting a number of ways, you can try to use a caching plug-in, you could make sure that the code is clean and streamlined, you can refine image sizes, reducing the number of plug-ins and redirects will also help a lot in improving the page load speed.

Add engaging Meta descriptions

The Meta description means the short bit of information that appears below our website’s titles and URL when your websites show up in Google’s search results. The Meta descriptions might not really affect the ranking points of your website but it’s worth it to give each page of your website a suitable Meta description with keywords.

Apart from that, Meta descriptions can have a positive effect on your page’s click-through rate (CTR). A well-written Meta description will attract traffic to your website by encouraging people to click on your page instead of others.

Optimize your code

As writing content for people is important, same is the scene with optimizing your website’s code so that search engines can easily read your content too. URLs are also very important but are usually overlooked. If your URL has varying numbers and punctuation in it, users and search engines both will have difficulty in understanding what the page is about.

Header tags

When header tags are properly and efficiently used they can help a lot in dividing your content in the form of sections that prove easier to read and use. It’s quite easy to add header tags in WordPress. Header tags can help you to improve user experience and also help you with improving the SEO ranking of your website.

At WeBrand, we help you to perform all above steps and utilise our expertise in SEO techniques to draw people to your site and grow your business. Contact us today !