How to rank local SEO business listings?

January 8, 2019

in SEO, Small Business

Business listings have become very important recently as the world has transformed to believe in the online world. Small and local businesses are also working to list their business on Google so that they can reach maximum customers in their area. 4 in 5 consumers use search engines to find local information (Source: Think with Google)

To gain more local organic search in your area, you need to submit your business details to business listings and get maximum reviews from your clients. There are many big sites which provide small and local business to list themselves. A person chooses to list his business according to his business requirements and geographical area.

If you are living in New Zealand and working on a small or domestic business, you still need to rank you local SEO business listings. But how can you do that?

Tips to rank your local SEO business listings:

1. Register Your Business

The first and foremost thing is to register your business accurately. Whatever platform you are using to register your business listings, you will be asked to provide certain information. For example, you have to provide:

Business name/title
Address
Phone number
Website URL
Categories
Description
Tagline
Social profiles
Images
Additional media
Alternate phone numbers
Fax number
Certifications
Brands Carried
Payment forms accepted
Attributes

It is important that you provide these details with accuracy so that your customers can know who are you, what are your services and where you are currently providing these services.

2. Provide Consistency

Always believe in the consistency of your business listings. It will make your customer confuse if you are having 4 different NAP (Name, Address & Phone Number) at 4 different areas in the same city. Instead of going with your services, your customer will defiantly choose someone reliable and easily accessible to contact.

So do provide your NAP details with consistency. Keep updating your business listings if your contact number or emails are changing. There are more mobile users than ever and they all prefer to go for online information. They will always prefer businesses whose online details are easy to understand, accessible and available!

3. Get Maximum Reviews

Once you have submitted your business details accurately, remain consistent with the information provided, the next step is to get customer reviews.

A business with good reviews will always be preferred by the local customers as compare to the business with no reviews. Having reviews on business listings helps a customer to believe that your business is operative and is getting regular customers.

Your business will easily rank on organic SEO searches when it will have good customer reviews and high star ratings. Try to reach your customers after you have delivered your services. Request them to give a feedback and ratings on your business profile and let the local SEO magic begin!

With the release of Google’s Hawk update, it has become necessary for the local businesses to get them to register on business listings and get as many reviews from their customer as they can. This simple process to rank your local SEO business listing is not only easy but also very inexpensive.

4. Create Local Content

Creating content catered to your local business is going to make an impact on your local search rankings.

5. Local Link Building

Link building is one of the important activities of SEO for your business.
Optimising your links by working to establish a relationship with local websites related to your industry could bring benefits to your local ranking. Earning links from websites with a high domain authority in your local area will really give a push on your ranking.

6. Implement keywords effectively

In your Google My Business business title, in reviews, in your website content, and in the domain, ensure you use relevant product or service keywords.
For the best result, it is prefer to choose these keywords that are relating to your local information.
However, keywords stuffing is a big no no.

We provide comprehensive Local SEO services specialised in New Zealand local market to help businesses like yours to rank top spot on local ranking.