5 Marketing Tips For Small Businesses In New Zealand

March 27, 2021

in SEO, Small Business, Tips

Marketing is central to all businesses. Without effective marketing strategy, the excellent products you have remain a well-kept secret. You can then forget about profitability.

For instance, even a well-known soft drink company, Coca-Cola is still doing massive marketing campaigns despite its high reputation. (Coca-Cola(KO) has spent an average of $4 billion each year on advertising between 2015 and 2020).

However, marketing does not come cheap. If you are a start-up or small business trying to establish yourself, what you need are effective digital marketing strategies that will not break the bank.

Here are 5 cost-effective marketing strategies you can adopt for your business.

Table of Contents

1. Social Media
2. Leverage Email Marketing
3. Content Marketing
4. Focus on SEO
5. Create a Reward Program

1. Social Media

Social media marketing is up the hierarchy because it allows you to communicate to millions simultaneously at virtually no cost at all.

The top social media platforms including Facebook, Instagram, YouTube and Twitter, are free to open and manage. Besides posting promotions and advertisements, you can use your social media profile to engage with your potential customers.

In a time and place where responsiveness is highly valued, having a platform that allows this is a godsend.

2. Leverage Email Marketing

With a 3,800% ROI, email marketing is undoubtedly a heavyweight in marketing.

One feature of email marketing campaigns that makes it particularly effective is that it helps build long-term relationships. With costs of new customer acquisition being several times higher than customer retention costs, this makes business sense.

For a new business, find several points to collect customer emails. You can then use an email automation tool to send specific email newsletter to your segmented email list. Over the time, you will find your loyal customers from the email list.

3. Content Marketing

‘Content is king’ is not just a marketing catchphrase. When you think about it, more and more of your customers are found online. There, however, needs to be a link connecting your business to prospective customers online.

Content marketing is a great channel for this.

Starting a blog post is an inexpensive way to market your business and build long-term relationships with clients. Nonetheless, the content marketing landscape we have today is a far cry from what marketers had a few short years back.

While you could get away with keyword stuffing a few years ago, search engines like Google will today penalize you for it. Once you start a blog on your website, work on creating great, enjoyable, shareable content blog posts. Essentially, write for people; web crawlers will follow and place it at the top position on search engine rankings.

4. Focus on SEO

Search Engine Optimisation is what makes your business easier to find on search engines like Google or Bing.

If it is done correctly, SEO ensures your content is highly ranked on search engines. According to statistics, the first Google result gains a click-through rate of 46.9%. This is enough to give you a significant lead over your competition.

Some D-I-Y tips include:

Mapping keywords (there are tools for this)
Build link equity
Work on your social media strategy
Understand the competition

There are numerous SEO paid options and strategies as well. However, if you are bootstrapping your business, this is something you can work on internally. Good SEO takes time to build but remains effective over time.

At WeBrand, we have helped numerous NZ small businesses to rank on the first page of Google’s Search Engine Ranking Result (SERP).
See how we helped one of our clients – Wellington’s Cleaning Business ranked Top 3 on Google.

5. Create a Reward Program

Customers love to feel acknowledged and appreciated. Creating reward systems can help you achieve this.

This does not have to be extravagant. Think about programs that give something for another. For example, you can offer discounts on the next purchase for each referral that makes a purchase.