Marketing is central to all businesses. Without effective marketing strategy, the excellent products you have remain a well-kept secret. You can then forget about profitability. For instance, even a well-known soft drink company, Coca-Cola is still doing massive marketing campaigns despite its high reputation. (Coca-Cola(KO) has spent an average of $4 billion each year on advertising between 2015 and 2020). However, marketing does not come cheap. If you are a start-up or small business trying to establish yourself, what you need are effective digital marketing strategies that will not break the bank.......

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