Top 10 Local Business Listing Directories in New Zealand

February 27, 2021

in SEO, Small Business, Tips

Nowadays, your business online presence is getting more and more important. Majority of the local businesses have transformed their business from offline to online due to the effect of COVID-19 pandemic lockdown in 2020.

We have done the research and put together a list of the best New Zealand business directories that have the biggest impact on your local ranking and visibility.

Table of Contents

What is a local business directory?
How does online business directories help on Search Engine Rankings?
What makes a good directory?
Accuracy of data
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What is a local business directory?

Local business directory is an online website that provide a list of sites organised by different categories or interests. It is similar to the Yellow Pages or the telephony directory of businesses few decades ago.

There are online business directories that are created to serve specific purposes. For example: region specific like Porirua Business Directory or for listing all Schools in New Zealand or for Healthcare directories or Directory of New Zealand Libraries to find contact details and locations for all New Zealand libraries.

Google My Business is one of the prominent business directories that every business must list their business profile on the directory.

How does online business directories help on Search Engine Rankings?

One of key components in Search Engine Optimisation (SEO) is backlinks building. Backlinks are simply links from one site to another and it tells search engines these linking sites are relevant and valuable.

Thus, the more backlinks you get, the higher your site will be ranked on Search Engine Result Pages (SERPs).

One of the fastest and easiest ways to increase your backlinks to your website is listing your business website on online directories that are relevant to your business.

Also, listing your business on online directories helps you create relevance and over time establish more authority and trust with seach engines like Google by verifying your business is legitimate. This eventually increase your Domain Authority (DA) score which predicts how likely your website is to rank on SERPs.

What makes a good directory?

Nowadays, there are massive amounts of online directories on the internet but not all online listings are good and benefit your site’s SEO.

Below are some criteria that you could use when looking for business directories:

User-friendly
Easy to add and edit a listing
Offers a variety of listing categories, location, industry
Its business listings found by Google
Has high Domain Authority score (DA)
Quick approval of new listings
Looks legitimate and high quality directory
No spammy listings
Only listed NZ businesses

Accuracy of data

When listing your business on online business directories, make sure your business details are 100% correct and accurate across all online directories. Failing to have consistent citation might impact your business authority and reputation. A citation is any mention of your business on the web, with or without a link.

Below are the most important citation: